IDENTITY

LÚDIKA is a bold visual identity project crafted to introduce a new creative production company specialising in commercial activations and immersive brand experiences.

For this commission, I led the creative direction, conceptual narrative, graphic design and the development of digital formats for social media, shaping a visual language that mirrors the company’s energetic, dynamic spirit.

The concept revolves around vivid luminosity—a sense of movement, play and constant activation. To achieve this, I worked with close-up photographs of organic textures, including petals and liquid surfaces, which were then transformed through colour manipulation into a palette of fluorescent, high-contrast tones.